Brand – Histoire d’Or


Histoire d’Or is the main banner of THOM Europe, with 391 stores (as of February 09th, 2018) and its e-store, launched in April 2013.

Its product range comprises mainly precious jewelery (gold, gold plated, silver) and watches. With its unique red signature concept, it is the best performing generalist concept in the French jewelery retail industry. is a comprehensive e-store that features the assortment and services of the banner, with home delivery and click-and-collect options that enable the customers to obtain their order in-store with a mere 2-hour delay.



Main Banner – Generalist

  • Unique signature red concept
  • Best performing retailer
  • E-commerce (home delivery and click-and-collect options)

Number of stores

391 + e-shop