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With a complementary positioning to Stroili, leading player in Italy, Franco Gioielli is positioned as the trusted and traditional player on affordable jewellery, guarantying good quality as well as the reliability of Italian craftmanship with always ever-accessible price.

With its fine creations of jewels made with the most precious and certified materials, Franco Gioielli is able to face any request as far as gifts are concerned. A gift for others or oneself that carries the values of italian goldsmiths’ tradition. Franco Gioielli stores are wide and bright and allow customers to approach jewellery world with spontaneity and trust.

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Franco Gioielli was born in Turin in 1988; Franco Gioielli was then acquired by Stroili Oro Group in 2005 and now counts 60 jewellery stores, located in the best Italian Shopping malls of Italy.

With its fine creations, Franco Gioielli is the trusted jewellery store inside shopping malls, and brings a simple and spontaneous approach to jewellery.

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